03 产品销售（5 / 12）
advertising is the most important means of promoting businesses and the products they manufacture. it's used throughout the world. a well-used form of advertising is the use of coupons that are found in national magazines and local newspapers. an individual store owner may include a coupon in his local advertising. the customers are invited to clip the coupon and bring it to the store to receive a free gift or a reduced price on merchandise. this is particularly popular because the merchant can easily assess the effectiveness of his advertising by keeping track of the number of returned coupons. the mess media used include magazines, direct mail, radio, television, billboards and newspapers.
现代社会中的广告
广告是宣传企业、推销企业产品的最重要的手段。全世界都在用广告。一种常用的广告形式是送优惠券，这种优惠券登在全国性杂志和地方性报纸上。个体店主可以在当地广告中加入一份优惠券，邀请公众剪下优惠券并凭券到商店领一份免费礼物或购买减价商品。这个方法很流行，因为店家通过回收的赠券数量就可以很容易地评估广告的效果。可以应用的大众媒体包括杂志、直接邮寄、广播、电视、广告牌和报纸等。
绝妙广告语欣赏：
1. engineered to move the human spirit.
人类精神的动力。（梅塞德斯——奔驰）
2. good to the last drop.
滴滴香浓，意犹未尽。（麦斯威尔咖啡）
3. take time to indulge.
尽情享受吧！（百事可乐）
4. poetry in motion, dancing close to me.
动态的诗，向我舞近。（丰田汽车）
5. think outside the box.
不同凡想。（苹果电脑）
6. fresh-up with seven-up.
喝七喜，冰爽一下。（七喜）
7. just do it.
只管去做。（耐克运动鞋）
8. a kodak moment.
就在柯达一刻。（柯达胶卷）
怎样销售最给力
dialogue
john smith has been in shanghai for two years. he is 28 and still single. he has no apparent liabilities. jane kant is an insurance saleswoman and wants to persuade john to buy insurance for himself.
约翰·史密斯来上海已经两年了，是一位28岁的单身人士，并无明显的负担。简·康德是一名保险推销员，她想说服约翰给他自己买份保险。
jane: mr. smith, i've prepared a proposal for you according to your personal data. shall we move on with it?
简：史密斯先生，我已根据你个人资料草拟了一份建议书。我们可以深入研究一下吗？
mr. smith: miss kant, i really don't see the point of getting an insurance policy. i'm still young and single. what's more, i have fixed income and some savings of my own.
史密斯先生：康德小姐，我真的不觉得保险对我有用处。我还很年轻，也没有成家立业，更重要的是，我有固定的收入和自己的存款。
jane: you're right. but you'll get married and have children eventually, won't you? why don't you have an insurance cover when you're young and healthy? i dare make sure you'll need it when you get married in the future. you may choose to get it cheap now or expensive in the future.
简：是的。但是你最终要结婚生子，不是吗？为什么不在自己年轻力壮时买份保险呢？我敢肯定你将来结婚时会用得上的。你现在可以买一份便宜的保险，否则将来买的话会很贵。 ↑返回顶部↑
现代社会中的广告
广告是宣传企业、推销企业产品的最重要的手段。全世界都在用广告。一种常用的广告形式是送优惠券，这种优惠券登在全国性杂志和地方性报纸上。个体店主可以在当地广告中加入一份优惠券，邀请公众剪下优惠券并凭券到商店领一份免费礼物或购买减价商品。这个方法很流行，因为店家通过回收的赠券数量就可以很容易地评估广告的效果。可以应用的大众媒体包括杂志、直接邮寄、广播、电视、广告牌和报纸等。
绝妙广告语欣赏：
1. engineered to move the human spirit.
人类精神的动力。（梅塞德斯——奔驰）
2. good to the last drop.
滴滴香浓，意犹未尽。（麦斯威尔咖啡）
3. take time to indulge.
尽情享受吧！（百事可乐）
4. poetry in motion, dancing close to me.
动态的诗，向我舞近。（丰田汽车）
5. think outside the box.
不同凡想。（苹果电脑）
6. fresh-up with seven-up.
喝七喜，冰爽一下。（七喜）
7. just do it.
只管去做。（耐克运动鞋）
8. a kodak moment.
就在柯达一刻。（柯达胶卷）
怎样销售最给力
dialogue
john smith has been in shanghai for two years. he is 28 and still single. he has no apparent liabilities. jane kant is an insurance saleswoman and wants to persuade john to buy insurance for himself.
约翰·史密斯来上海已经两年了，是一位28岁的单身人士，并无明显的负担。简·康德是一名保险推销员，她想说服约翰给他自己买份保险。
jane: mr. smith, i've prepared a proposal for you according to your personal data. shall we move on with it?
简：史密斯先生，我已根据你个人资料草拟了一份建议书。我们可以深入研究一下吗？
mr. smith: miss kant, i really don't see the point of getting an insurance policy. i'm still young and single. what's more, i have fixed income and some savings of my own.
史密斯先生：康德小姐，我真的不觉得保险对我有用处。我还很年轻，也没有成家立业，更重要的是，我有固定的收入和自己的存款。
jane: you're right. but you'll get married and have children eventually, won't you? why don't you have an insurance cover when you're young and healthy? i dare make sure you'll need it when you get married in the future. you may choose to get it cheap now or expensive in the future.
简：是的。但是你最终要结婚生子，不是吗？为什么不在自己年轻力壮时买份保险呢？我敢肯定你将来结婚时会用得上的。你现在可以买一份便宜的保险，否则将来买的话会很贵。 ↑返回顶部↑