02 沟通协商(1 / 10)

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  02 沟通协商
  谈判交流有技巧
  dialogue
  the two parties are negotiating about the products price.
  谈判双方正在就产品价格进行协商。
  a: i'm interested in your computers, but i'm wondering about the price you'll possibly offer.
  a:我对你们的电脑很感兴趣,但是不知贵方会出什么价?
  b: as far as that style of computers is concerned we have agreed on a unit price of 400 dollars for at least 50, and we can't go below that price for an order of this size.
  b:就那种型号的电脑而言,我们同意给400美元的单价,但必须至少购买50台,对这样的订购量我们不可能低于这个数。
  a: your price is much higher than i expected. we are making a large order of 200. could you give us a little discount?
  a:你们的价格比我预期的要高很多。我们计划200台的大订货量,能给我们折扣吗?
  b: i know you're making a large order but you are also getting excellent products at a very large discount. 400 dollors is almost the lowest price we can offer.
  b:我知道你们的订购量很大,但你们也是以很大的优惠购买质量上乘的产品。400美元是我们能给的最低价。
  a: i'm afraid i can't agree with you. your price is much higher than other companies'. we can't buy with your offer.
  a:恐怕我不能同意你们的价格。你方的价格比其他公司的价格高出很多。我们不能接受这个价格。
  b: well, what do you suggest then? how about 5%? the price is already a little tight,and our profit margin is not that large.
  b:好吧,你觉得多少优惠合适?5%怎么样?这个价格已经有点勉强了,我们的利润没有那么高的。
  a: let's close the deal at a discount of 8%,ok?
  a:让我们以每台优惠8%的价格敲定这桩生意,好吗?
  b: you drive a hard bargain! ok, that's a deal.
  b:你真会讨价还价。好吧,就这么定了。
  notes
  1. discount ['diskaunt] n. 折扣,贴现率;v. 打折扣,贴现;不重视
  2. margin ['mɑ:d?in] n. 边缘,余地;幅度;利润;页边空白;定金
  3. close the deal 达成交易
  4. hard bargain 吃亏的买卖;条件苛刻、没有让步的协议
  小贴士
  在双方谈判交流的过程中,一定要注意倾听对方的发言,如果对对方的观点已经了解,可以说:i see what you mean.(我明白您的意思。)如果表示同意,可以说:that would be nice.(那样太好了。)或者i agree with you.(我赞成。)如果是可以接受但必须有条件,可以用on the condition that这个句型,例如:we accept your proposal, on the condition that you place a large order than 5000.(如果您订购超过5000台,我们会接受您的提议。)
  另外,在与外商尤其是欧美国家的商人谈判时,如果有不同意见,最好坦白直率地提出来,而不要拐弯抹角。比如无法赞同对方的意见时,可以说:i don't think that's a good idea.(我并不认为那是个好主意。)或者frankly speaking, we can't agree with your proposal.(坦白地讲,我无法同意您的提案。)如果是拒绝,可以直接说:we can't accept. it's too high.(这个价格太高,我们不能接受。)
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